Helsinkis pakutakse autorenti 5 euroga

Alustav ettevõte O2 Media pakub pisiautot
Smart sümboolse hinna eest, kuid autol oleva reklaami piisavaks näitamiseks peab
rentija päevas sõitma vähemalt 30 kilomeetrit.

Terve nädalavahetus läheb maksma 20 eurot, kirjutas Kauppalehti. "Tarbija rendib auto, mille kulud maksab kinni reklaamiandja," seletas ettevõtte tegevjuht Ilkka Tiainen.

Idee pärineb Austriast, kus endise vormeliässa Niki Lauda firma käivitas asja 50 Smartiga. Nüüd tegutseb Lauda Motion kõigis suuremates Saksamaa linnades. Tiainen õppis Saksamaal ning Lauda firma oli õppetöös kasutusel näidisjuhtumina. Seal lubatakse reklaamiandjale 14000 kontakti ööpäevas iga auto kohta. Soome versioon lubas veebruari lõpus samaks näitajaks 6000. Helsinkis alustati ligi kuu aega tagasi tegevust 16 pisiautoga. Peale nõutava minimaalse läbisõidu saab autot rentida maksimaalselt kolmeks ööpäevaks korraga, samuti peab see tagastades olema puhas, et reklaam ei peituks sopakorra alla.

Helsinkist väljapoole ei plaani ettevõte tegevust laiendada. Saksamaal on sarnasel firmal kõige väiksem linn, kus teenust pakutakse, 500000 elanikuga Stuttgart.

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Transpordiliik:
Kui kaup on pakitud alustele, täitke ära aluste lahtrid. Kui kaup ei ole pakitud alustele, täitke ära kauba kirjelduse lahtrid.
Mahukaalu arvutamisel on võetud aluseks:
Autotranspordis 1 m³ = 333 kg.
Lennutranspordis 1 m³ = 167 kg.
Mahukaal: kg
Maht:

NASDAQ OMX Tallinna, Riia ja Vilniuse börsiinfo 15 minutilise viivitusega.

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